||How to transform business as usual into business as exceptional
All salt-worthy executives know that the name of the game is reinvention, and those who play best win. What many don’t realize is that they can play the game a lot better, and improve their company’s performance by growing a culture of innovators from within, not by continuing to acquire innovation resources from without. If pervasive innovation is what you want, there’s only one way to get it: insource it, and make it part of everyone’s job.
Insourcing Innovation provides a straightforward depiction of why leading organizations are making innovation more systematic and structured. The book also presents detailed case study material that illustrates the application and value of TRIZ, in industries from healthcare to space exploration.